About Us

Initialized Capital is a San Francisco-based early stage venture capital firm with over $250M in assets under management. We were early investors in six startups worth more than $1B and have an active portfolio of over a hundred software startups across every sector. Our startups have created more than $20B in market value since we got started in 2012.

We're founders and builders who are here to help others like us build meaningful businesses. We focus on investing in high-potential software startups at early stage, and are happy to be the first investors in early teams run by great engineers, designers and product founders. 

We've helped more founders build startups at the earliest possible stage than most anyone you'll meet, and that means we can help startups avoid the 1,000 landmines that can cause certain failure. It certainly won't guarantee success (as we all know there's no such thing in startups) but at the seed stage we've seen many cases where having the right investors will improve your chances significantly. 

In the end, we started this firm to help people like ourselves build companies that matter. A lot of great investors, advisors, founders, and friends have helped us along the way. We're just here to pay it forward.